All Consumers Are Not Created Equal The Differential Marketing Strategy for Brand Loyalty and Profits |
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Author:
| Hallberg, Garth |
ISBN: | 978-0-471-12004-9 |
Publication Date: | Oct 1995 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley |
Book Format: | Hardback |
List Price: | USD $60.00 |
Book Description:
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A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment.
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment.