All Customers Are Irrational Understanding What They Think, What They Feel, and What Keeps Them Coming Back |
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| Author:
| CUSICK, William J. |
| ISBN: | 978-0-8144-1422-4 |
| Publication Date: | Jul 2009 |
| Publisher: | AMACOM
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| Book Format: | Ebook |
| List Price: | USD $1.99USD $10.47USD $7.49Contact Supplier contact
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Book Description:
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Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of 'the irrational customer.'
Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of 'the irrational customer.'