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All Marketers Are Liars

The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars( )
Author: Godin, Seth
ISBN:978-1-59184-303-0
Publication Date:Nov 2009
Publisher:Penguin Publishing Group
Imprint:Portfolio
Book Format:Hardback
List Price:USD $24.95
Book Description:

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?"  All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20...
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Book Details
Pages:240
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.25 x 7.34 x 0.97 Inches
Book Weight:0.605 Pounds
Author Biography
Godin, Seth (Author)
Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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