Alliance Brand Fulfilling the Promise of Partnering |
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| Author:
| Darby, Mark |
| ISBN: | 978-0-470-03218-3 |
| Publication Date: | Aug 2006 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $70.00 |
Book Description:
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Pressure continues to grow on organizations to achieve more with fewer resources. M&A#8242;s often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived ′brand′ of a potential alliance partner is a key criterion for success.
Pressure continues to grow on organizations to achieve more with fewer resources. M&A#8242;s often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived ′brand′ of a potential alliance partner is a key criterion for success.