Alliance Competence Maximizing the Value of Your Partnerships |
|
| Author:
| Spekman, Robert E.
Isabella, Lynn A. |
| As told to:
| MacAvoy, Thomas C. |
| ISBN: | 978-0-471-33063-9 |
| Publication Date: | Dec 1999 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $70.00 |
Book Description:
|
"If a partner understands better the role alliances play in business strategy, is able to engage in a strategic conversation around the needs for and benefits derived from an alliance, and has a more sophisticated approach to partner selection, there should be fewer conflicts down the road.
"If a partner understands better the role alliances play in business strategy, is able to engage in a strategic conversation around the needs for and benefits derived from an alliance, and has a more sophisticated approach to partner selection, there should be fewer conflicts down the road.