American Businesses in China Balancing Culture and Communication |
|
| Author:
| Street, Nancy Lynch
Matelski, Marilyn J. |
| ISBN: | 978-0-7864-3592-0 |
| Publication Date: | May 2008 |
| Publisher: | McFarland & Company, Incorporated Publishers
|
| Book Format: | Paperback |
| List Price: | USD $39.95 |
Book Description:
|
Provides readers with an understanding of the technological and cultural evolution of 21st century China. This book includes case studies of American businesses that have been successful in China. It also includes a chapter detailing American corporate participation in the 2008 Beijing Olympics.
Provides readers with an understanding of the technological and cultural evolution of 21st century China. This book includes case studies of American businesses that have been successful in China. It also includes a chapter detailing American corporate participation in the 2008 Beijing Olympics.