| An Annotated Bibliography for Marketing to an Older Population | | | Editor:
| Balazs, Anne L.
Schewe, Charles D.
Spotts, Harlan E. | | ISBN: | 978-0-87757-202-2 | | Publication Date: | Dec 1989 | | Publisher: | American Marketing Association
| | Book Format: | Paperback | | List Price: | USD $25.00 |
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