An Integrative Approach to Innovation Management Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness |
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| Author:
| Zacharias, Nicolas |
| Series title: | Neue Perspektiven der Marktorientierten Unternehmensführung Ser. |
| ISBN: | 978-3-8349-3338-6 |
| Publication Date: | Sep 2011 |
| Publisher: | Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH
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| Book Format: | Paperback |
| List Price: | USD $54.99 |
Book Description:
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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.