Analysing Media Texts |
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| Author:
| Burn, Andrew
Parker, David |
| Series title: | Continuum Research Methods Ser. |
| ISBN: | 978-0-8264-6470-5 |
| Publication Date: | Dec 2003 |
| Publisher: | Bloomsbury Academic & Professional
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| Imprint: | Continuum |
| Book Format: | Paperback |
| List Price: | USD $44.95 |
Book Description:
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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and...
More Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.