Analysis of the Cognitive Interview in Questionnaire Design |
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| Author:
| Willis, Gordon B. |
| Series title: | Understanding Qualitative Research Ser. |
| ISBN: | 978-0-19-995775-0 |
| Publication Date: | Apr 2015 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $44.99 |
Book Description:
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It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.
It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.