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Analyzing Consumer Response to Innovation
The Concept of Preference Inertia (Classic Reprint)
Analyzing Consumer Response to Innovation
(
)
Author:
Neslin, Scott A.
ISBN:
978-0-332-10089-0
Publication Date:
Feb 2018
Publisher:
Forgotten Books
Book Format:
Hardback
List Price:
USD $25.11
Buy Now
Book Details
Pages:
50
Physical Dimensions
(W X L X H)
:
6 x 9 x 0.25 Inches
Book Weight:
0.5 Pounds
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