And Now a Few Words from Me: Advertising's Leading Critic Lays down the Law, Once and for All Advertising's Leading Critic Lays down the Law, Once and for All |
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| Author:
| Garfield, Bob |
| ISBN: | 978-0-07-144122-3 |
| Publication Date: | Aug 2004 |
| Publisher: | McGraw-Hill Education
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| Book Format: | Paperback |
| List Price: | USD $20.00 |
Book Description:
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"A brazenly funny . . . and hard-hitting book." --Publishers Weekly
"He [Bob Garfield] is irreverent, funny and tough." --USA Today
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin." --Miami Herald
And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails...
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"A brazenly funny . . . and hard-hitting book."
--Publishers Weekly
"He [Bob Garfield] is irreverent, funny and tough."
--USA Today
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."
--Miami Herald
And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes:
- "Consistency of ethical principles has never been the advertising industry's strongest suit."
- "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards."
- "My goal here isn't to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears."
And Now a Few Words from Me shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.