Apex Hides the Hurt |
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| Author:
| Whitehead, Colson |
| ISBN: | 978-1-283-99526-9 |
| Publication Date: | Jan 2007 |
| Publisher: | Forward Press
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| Imprint: | Anchor Books |
| Book Format: | Ebook |
| List Price: | USD $45.00 |
Book Description:
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The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a...
More DescriptionThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
"From the Trade Paperback edition."