Applied Anthropology

Applied Anthropology has proven to be the best survey of this rapidly growing field. Van Willigen addresses all aspects of applied anthropology, including applied research techniques, social impact assessment, and evaluation research. He also presents social intervention approaches, such as action anthropology research and development anthropology, action research, community development, and cultural brokerage. This revised edition includes new material on social marketing,...
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Applied Anthropology has proven to be the best survey of this rapidly growing field. Van Willigen addresses all aspects of applied anthropology, including applied research techniques, social impact assessment, and evaluation research. He also presents social intervention approaches, such as action anthropology research and development anthropology, action research, community development, and cultural brokerage. This revised edition includes new material on social marketing, knowledge utilization, and needs assessment. Developments within the discipline and updated references provide the finishing touches to a work that will continue to be an excellent tool for learning how to use anthropological knowledge effectively.

Designed for both student and professional alike, Applied Anthropology gives attention to the urgent issues of ethics, job hunting, and the professional role of the anthropologist. Enriched with numerous examples of applied projects, exercises, and discussion topics, this work will contribute to a shared tradition of practice and enhance one's ability to learn and teach an important professional field.