Asking Questions about Food Advertising |
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| Author:
| Perdew, Laura |
| Series title: | 21st Century Skills Library: Asking Questions about Media Ser. |
| ISBN: | 978-1-63362-487-0 |
| Publication Date: | Aug 2015 |
| Publisher: | Cherry Lake Publishing
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| Book Format: | Hardback |
| List Price: | USD $32.07 |
Book Description:
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Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate...
More DescriptionFood advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.