Assemblage The Art and Science of Brand Transformation |
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| Author:
| Probst, Emmanuel |
| ISBN: | 978-1-64687-147-6 |
| Publication Date: | Feb 2023 |
| Publisher: | Influential Marketing Group
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| Book Format: | Downloadable audio file |
| List Price: | USD $12.99 |
Book Description:
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Brandscan no longer force-feed us a plethora of products we don't need. To succeed,brands must transform us and the world we live in.
Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.
Assemblage willshow you
Brandscan no longer force-feed us a plethora of products we don't need. To succeed,brands must transform us and the world we live in.
Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.
Assemblage willshow you
- Whyperception is the truth and how to shape people's perceptions
- Whywe relate to antiheroes, villains, and saviors
- Howbrands can reassure consumers about their past, present, and future
- Howto leverage data and insights to deliver a personalized, human-centric consumer experience
- Howbrands can make a positive impact on people, society, and the economy
Assemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.