Attracting Investors A Marketing Approach to Finding Funds for Your Business |
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| Author:
| Kotler, Philip
Kartajaya, Hermawan
Young, S. David |
| ISBN: | 978-0-471-64656-3 |
| Publication Date: | Aug 2004 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $35.00 |
Book Description:
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How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.