Audience Research Methodologies Between Innovation and Consolidation |
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| Editor:
| Patriarche, Geoffroy
Bilandzic, Helena
Jensen, Jakob Linaa
Jurisić, Jelena |
| Series title: | Routledge Studies in European Communication Research and Education Ser. |
| ISBN: | 978-1-134-06475-5 |
| Publication Date: | Jul 2013 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $49.95 |
Book Description:
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The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.
The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.