Authentic(tm) The Politics of Ambivalence in a Brand Culture |
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| Author:
| Banet-Weiser, Sarah |
| Series title: | Critical Cultural Communication Ser. |
| ISBN: | 978-0-8147-8713-7 |
| Publication Date: | Oct 2012 |
| Publisher: | New York University Press
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| Imprint: | NYU Press |
| Book Format: | Hardback |
| List Price: | USD $89.00 |
Book Description:
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Argues that brands are about culture as much as they are about economics
Argues that brands are about culture as much as they are about economics