BIG DATA. IBM Tools

In short, the term Big Data applies to information that can't be processed or analyzed using traditional processes or tools. Increasingly, organizations today are facing more and more Big Data challenges. They have access to a wealth of infor- mation, but they don't know how to get value out of it because it is sitting in its most raw form or in a semistructured or unstructured format; and as a result, they don't even know whether it's worth keeping (or even able to keep it for that...
More Description

In short, the term Big Data applies to information that can't be processed or analyzed using traditional processes or tools. Increasingly, organizations today are facing more and more Big Data challenges. They have access to a wealth of infor- mation, but they don't know how to get value out of it because it is sitting in its most raw form or in a semistructured or unstructured format; and as a result, they don't even know whether it's worth keeping (or even able to keep it for that matter). An IBM survey found that over half of the business leaders today realize they don't have access to the insights they need to do their jobs. Companies are facing these challenges in a climate where they have the ability to store anything and they are generating data like never before in history; combined, this presents a real information challenge. It's a conundrum: today's business has more access to potential insight than ever before, yet as this potential gold mine of data piles up, the percentage of data the business can process is going down-fast. We feel that before we can talk about all the great things you can do with Big Data, and how IBM has a unique end-to-end platform that we believe will make you more successful, we need to talk about the characteristics of Big Data and how it fits into the current information management landscape.IBM has created a whole model around helping businesses embrace this change via its Smart Planet platform. It's a different way of thinking that truly recognizes that the world is now instrumented, interconnected, and intelligent. The Smart Planet technology and techniques promote the under- standing and harvesting of the world's data reality to provide opportunities for unprecedented insight and the opportunity to change the way things are done. To build a Smart Planet it's critical to harvest all the data, and the IBM Big Data platform is designed to do just that; in fact, it is a key architectural pillar of the Smart Planet initiative.