Back Where We Belong Marketing As the Organization S Core Strategy |
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| Author:
| Klaus, Philipp |
| Editor:
| Klaus, Philipp
Edvardsson, Bo
Kandampully, Jay |
| ISBN: | 978-1-322-22213-4 |
| Publication Date: | Jan 2014 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Ebook |
| List Price: | USD $199.00 |
Book Description:
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This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements agendas."
This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements agendas."