Baking Powder Wars The Cutthroat Food Fight That Revolutionized Cooking |
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| Author:
| Civitello, Linda |
| Series title: | Heartland Foodways Ser. |
| ISBN: | 978-0-252-08259-7 |
| Publication Date: | May 2017 |
| Publisher: | University of Illinois Press
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| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
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A microhistory of America's main ingredient.
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a ......
A microhistory of America's main ingredient.
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a ......