Basic Marketing Research |
|
| Author:
| Malhotra, Naresh |
| ISBN: | 978-0-13-254448-1 |
| Publication Date: | Jul 2011 |
| Publisher: | Pearson Education
|
| Book Format: | Paperback |
| List Price: | USD $319.99 |
Book Description:
|
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.