Basics Fashion Management 01 Concept to Customer |
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| Author:
| Grose, Virginia |
| Series title: | Basics Fashion Management Ser. |
| ISBN: | 978-2-940447-39-8 |
| Publication Date: | Dec 2011 |
| Publisher: | Bloomsbury Publishing Plc
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| Imprint: | AVA Academia |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $28.75 |
Book Description:
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Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.