Beat the Unicorn 13 Inspiring Stories from Corporate Intrapreneurs |
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| General Editor:
| Braunius, S. |
| Contribution by:
| Van de Vrande, V.
Eikelboom, P.
Brouwers, M.
Garcia Peña, A.
Willemse, O.
Bijvoets, G.
Raab, R.
Hernandez, D. |
| Author:
| van de Velde, J. |
| ISBN: | 978-1-0923-4584-2 |
| Publication Date: | Apr 2019 |
| Publisher: | Independently Published
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| Book Format: | Paperback |
| List Price: | USD $31.50 |
Book Description:
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Media and news outlets have been all over the concept of "Unicorns", disruptive start-ups with a market valuation of over 1 billion dollars. Amazon, Airbnb and Adyen are examples of companies that have created entirely new ways of doing business, often at the cost of traditional companies. With so many stories about start-ups and Unicorns, sometimes it seems that traditional companies have lost their power to innovate.With Beat the Unicorn we wanted to prove the contrary. Almost a year...
More DescriptionMedia and news outlets have been all over the concept of "Unicorns", disruptive start-ups with a market valuation of over 1 billion dollars. Amazon, Airbnb and Adyen are examples of companies that have created entirely new ways of doing business, often at the cost of traditional companies. With so many stories about start-ups and Unicorns, sometimes it seems that traditional companies have lost their power to innovate.With Beat the Unicorn we wanted to prove the contrary. Almost a year ago, we did a call-out to corporate innovators to share their stories about entrepreneurship and innovation in large companies. We were thrilled to receive so many positive stories from a wide variety of industries including the energy, automotive, travel and telecom sectors.In this book you'll read their amazing stories.