Behaviour Space Pleasure Play and Business in the Millennial Economy |
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| Author:
| Manu, Alexander |
| ISBN: | 978-1-4094-4685-9 |
| Publication Date: | Dec 2012 |
| Publisher: | Ashgate Publishing, Limited
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| Imprint: | Gower Publishing Company, Limited |
| Book Format: | Ebook |
| List Price: | USD $124.95 |
Book Description:
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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge. The size of the behavior space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization...
More DescriptionBehavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge. The size of the behavior space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought.