Behind the Wheel at Chrysler The Iacocca Legacy |
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| Author:
| Levin, Doron P. |
| ISBN: | 978-0-15-111703-1 |
| Publication Date: | Jun 1995 |
| Publisher: | Houghton Mifflin Harcourt Publishing Company
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| Book Format: | Hardback |
| List Price: | USD $25.00 |
Book Description:
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A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.