Behind the Wheel at Chrysler The Iacocca Legacy |
|
| Author:
| Levin, Doron P. |
| ISBN: | 978-0-15-600474-9 |
| Publication Date: | Oct 1996 |
| Publisher: | HarperCollins Publishers
|
| Imprint: | Mariner Books |
| Book Format: | Paperback |
| List Price: | USD $29.99 |
Book Description:
|
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.