Benetton The Family, the Business and the Brand |
|
| Author:
| Mantle, Jonathan |
| Editor:
| Holmes, Karen
Evans, David
Hopkins, Andy
Potter, Jocelyn |
| Retold by:
| Fearn, Susan |
| Series title: | Penguin Readers: Level 5 Ser. |
| ISBN: | 978-0-582-34297-2 |
| Publication Date: | Jan 2001 |
| Publisher: | Pearson ESL
|
| Book Format: | Paperback |
| List Price: | USD $5.50USD $9.00 |
Book Description:
|
The real-life rags-to-riches story behind one of the world's most famous brand names. From poverty in the wake of World War II, the Benetton family empire now supplies 8,000 shops in 120 countries with its colourful knitwear and other goods. Benetton is famous for its controversial advertising campaigns and for its own Formula 1 motor racing team.
Jonathan Mantle explores the dark side of the United Colours of Benetton and is the first outsider to cross the barrier of...
More Description
The real-life rags-to-riches story behind one of the world's most famous brand names. From poverty in the wake of World War II, the Benetton family empire now supplies 8,000 shops in 120 countries with its colourful knitwear and other goods. Benetton is famous for its controversial advertising campaigns and for its own Formula 1 motor racing team.
Jonathan Mantle explores the dark side of the United Colours of Benetton and is the first outsider to cross the barrier of Benetton's strict control of information about itself.