Better Brochures, Catalogs and Mailing Pieces A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less |
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Author:
| Maas, Jane |
ISBN: | 978-0-312-07731-0 |
Publication Date: | Jul 1984 |
Publisher: | St. Martin's Press
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Imprint: | Saint Martin's Griffin |
Book Format: | Paperback |
List Price: | USD $8.95 |
Book Description:
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Everything you need to know to create
Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature...
More DescriptionEverything you need to know to createBetter Brochures, Catalogs and Mailing Pieces
-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable