| Beyond Branding How Savvy Marketers Use Brand Extension to Create Products and Open New Markets | | | Author:
| Marconi, Joe | | ISBN: | 978-1-55738-428-7 | | Publication Date: | Jun 1993 | | Publisher: | McGraw-Hill School Education Group
| | Imprint: | Irwin Professional Publishing | | Book Format: | Hardback | | List Price: | USD $32.50 |
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