Beyond the Scoreboard An Insider's Guide to the Business of Sport |
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| Author:
| Horrow, Rick
Swatek, Karla |
| Foreword by:
| Tagliabue, Paul |
| ISBN: | 978-1-4504-1303-9 |
| Publication Date: | Jul 2011 |
| Publisher: | Human Kinetics
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| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
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Rick Horrow, America's leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport. Packed with information from industry insiders, Beyond the Scoreboard reveals the true movers and shakers while looking at the forces driving this lucrative business.
Rick Horrow, America's leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport. Packed with information from industry insiders, Beyond the Scoreboard reveals the true movers and shakers while looking at the forces driving this lucrative business.