Big Data The next frontier for innovation, competition, and Productivity |
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| Author:
| McKinsey Global Institute,
Manyika, James
Chui, Michael
Brown, Brad
Bughin, Jacques
Dobbs, Richard
Roxburgh, Charles
Hung Byers, Angela |
| ISBN: | 978-0-9831796-9-6 |
| Publication Date: | May 2011 |
| Publisher: | McKinsey Global Institute
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| Book Format: | Ebook |
| List Price: | USD $1.99 |
Book Description:
|
The amount of data in our world has been exploding. Companies capture trillions of bytes of information about their customers, suppliers, and operations. Big data -- large pools of data that can be captured, communicated, stored, and analyzed -- is now part of every sector and function of the global economy. The new study, by the McKinsey Global Institute,examines the potential value that big data can create for organizations and seeks to illustrate and quantify that value.
The amount of data in our world has been exploding. Companies capture trillions of bytes of information about their customers, suppliers, and operations. Big data -- large pools of data that can be captured, communicated, stored, and analyzed -- is now part of every sector and function of the global economy. The new study, by the McKinsey Global Institute,examines the potential value that big data can create for organizations and seeks to illustrate and quantify that value.