Bill Bright and Campus Crusade for Christ The Renewal of Evangelicalism in Postwar America |
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Author:
| Turner, John G. |
ISBN: | 978-0-8078-5873-8 |
Publication Date: | Mar 2008 |
Publisher: | University of North Carolina Press
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Book Format: | Paperback |
List Price: | USD $32.50 |
Book Description:
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Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, boasting of an annual budget of more than $500 million. This book offers a history of Campus Crusade and its founder, Bill Bright, whose marketing acumen transformed the organization into an evangelical empire.
Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, boasting of an annual budget of more than $500 million. This book offers a history of Campus Crusade and its founder, Bill Bright, whose marketing acumen transformed the organization into an evangelical empire.