Blogging and Other Social Media Exploiting the Technology and Protecting the Enterprise |
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| Author:
| Patten, Justin
Newson, Alex |
| ISBN: | 978-0-566-08789-9 |
| Publication Date: | Nov 2008 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $160.00 |
Book Description:
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Blogging and Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The author provides background on what blogging is, how it has evolved out of the open source movement along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade...
More DescriptionBlogging and Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The author provides background on what blogging is, how it has evolved out of the open source movement along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.