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Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift( )
Author: Kim, W. Chan
ISBN:978-0-316-39679-0
Publication Date:Sep 2017
Publisher:Hachette Books
Imprint:Hachette Books
Book Format:Hardback
List Price:USD $34.00
Book Description:

NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and...
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Book Details
Pages:432
Detailed Subjects: Business & Economics / General
Business & Economics / Marketing / General
Business & Economics / Personal Success
Physical Dimensions (W X L X H):6.5 x 9.5 x 1.5 Inches
Book Weight:1.42 Pounds



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