Brand Aid Shopping Well to Save the World |
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| Author:
| Richey, Lisa Ann
Ponte, Stefano |
| Series title: | A Quadrant Book Ser. |
| ISBN: | 978-1-4529-1656-9 |
| Publication Date: | Nov 2013 |
| Publisher: | University of Minnesota Press
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| Book Format: | Ebook |
| List Price: | USD $18.95 |
Book Description:
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Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of "compassionate consumption," arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.
Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of "compassionate consumption," arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.