Brand Breakout How Emerging Market Brands Will Go Global |
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| Author:
| Kumar, Nirmalya
Steenkamp, Jan-Benedict E. M. |
| ISBN: | 978-1-137-27661-2 |
| Publication Date: | Jun 2013 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $49.99 |
Book Description:
|
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.