Brand Bubble The Looming Crisis in Brand Value and How to Avoid It |
|
| Author:
| Gerzema, John
Lebar, Edward |
| Foreword by:
| Stringham, Peter |
| ISBN: | 978-0-470-18387-8 |
| Publication Date: | Oct 2008 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | USD $27.95 |
Book Description:
|
Billions of pounds and millions of jobs depend on companies succeeding in capturing the attention and respect of consumers worldwide. The work of creating a lasting brand in the marketplace is the lifeblood and daily challenge of hundreds of thousands of marketing and branding professionals.
Billions of pounds and millions of jobs depend on companies succeeding in capturing the attention and respect of consumers worldwide. The work of creating a lasting brand in the marketplace is the lifeblood and daily challenge of hundreds of thousands of marketing and branding professionals.