| Brand Equity and Advertising Advertising's Role in Building Strong Brands | | | Editor:
| Aaker, David A.
Biel, Alexander | | Series title: | Advertising and Consumer Psychology Ser. | | ISBN: | 978-0-8058-1283-1 | | Publication Date: | Mar 1993 | | Publisher: | Lawrence Erlbaum Associates, Incorporated
| | Book Format: | Hardback | | List Price: | USD $79.95 |
| |