Brand Management Co-Creating Meaningful Brands |
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| Author:
| Beverland, Michael
Cankurtaran, Pinar |
| ISBN: | 978-1-5296-1697-2 |
| Publication Date: | May 2024 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Paperback |
| List Price: | USD $65.00 |
Book Description:
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This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.