Brand Management |
|
| Editor:
| De Chernatony, Leslie |
| Contribution by:
| Gardner, B.
Levy, S.
Lannon, J.
Cooper, P.
Goodyear, M.
Riley, F. D.
Mudambi, Sumati Rajagopal
Doyle, P. |
| Series title: | International Library of Management |
| ISBN: | 978-1-85521-961-8 |
| Publication Date: | Aug 1998 |
| Publisher: | Ashgate Publishing, Limited
|
| Imprint: | Dartmouth Publishing Company |
| Book Format: | Hardback |
| List Price: | USD $240.00 |
Book Description:
|
The International Library of Management is a comprehensive core reference series comprised of the most significant and influential articles by the leading authorities in the management studies field. The collections of essays is both international and interdisciplinary in scope and provides and entry point for investigating the myriad of study within the discipline.
The International Library of Management is a comprehensive core reference series comprised of the most significant and influential articles by the leading authorities in the management studies field. The collections of essays is both international and interdisciplinary in scope and provides and entry point for investigating the myriad of study within the discipline.