Brand Media Strategy Integrated Communications Planning in the Digital Era |
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| Author:
| Young, Antony |
| ISBN: | 978-1-137-27956-9 |
| Publication Date: | Sep 2014 |
| Publisher: | Palgrave Macmillan
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $37.99 |
Book Description:
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This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning.
This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning.