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Brand New

How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

Brand New( )
Author: Koehn, Nancy F.
ISBN:978-1-57851-221-8
Publication Date:Mar 2001
Publisher:Harvard Business Review Press
Book Format:Hardback
List Price:USD $39.95
Book Description:

Book Details
Pages:469
Detailed Subjects: Business & Economics / Entrepreneurship
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.5 x 9.6 x 1.65 Inches
Book Weight:2.05 Pounds



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