Brand Story:

This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to launching a successful brand.The Brand Story® process guides the launch of your small business - whether you plan to walk dogs, solicit major donations, or build a multimillion-dollar tech company. Dozens of Fortune 500 initiatives, non-profit campaigns, and shoestring startups have successfully launched using this approach.Most startups flounder from the...
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This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to launching a successful brand.The Brand Story® process guides the launch of your small business - whether you plan to walk dogs, solicit major donations, or build a multimillion-dollar tech company. Dozens of Fortune 500 initiatives, non-profit campaigns, and shoestring startups have successfully launched using this approach.Most startups flounder from the belief that customers and donors make rational decisions based on the selling features of a product or service when in reality, they respond to emotionally-engaging, customer-aligned brands.Bruce Miller, author and a former principal of an Atlanta creative agency, saw his younger friends and older empty-nesters starting new businesses, but without the brand positioning needed to gain traction in the marketplace. Miller reverse-engineered his high-dollar agency process into a series of simple, low-cost steps - trademarking a name, building a Brand Story, and telling the world - that anyone can take to create an engaging brand.By following the steps, you will build a credible Brand Story - a love relationship with customers, prospects, and donors - that aligns your brand to their needs and desires.