Brand Strategy Workbook 6 Steps to Building a Lasting Identity |
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| Author:
| Corder, Lloyd |
| ISBN: | 978-1-5472-7289-1 |
| Publication Date: | Jun 2017 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $9.95 |
Book Description:
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Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.
Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.