Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference |
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| Author:
| Post, Karen |
| ISBN: | 978-0-07-177528-1 |
| Publication Date: | Dec 2011 |
| Publisher: | McGraw-Hill Education
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| Book Format: | Hardback |
| List Price: | USD $33.00 |
Book Description:
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How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction?Brand Turnaroundreveals the answers ”and provides valuable lessons for anyone tasked with reviving a brand
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction?Brand Turnaroundreveals the answers ”and provides valuable lessons for anyone tasked with reviving a brand