Branded Entertainment and Cinema The Marketisation of Italian Film |
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| Author:
| Dagnino, Gloria |
| Series title: | Routledge Critical Advertising Studies |
| ISBN: | 978-1-032-33752-4 |
| Publication Date: | Jun 2022 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Paperback |
| List Price: | USD $29.95 |
Book Description:
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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.