Branding Latin America Strategies, Aims, Resistance |
|
| Editor:
| Fehimović, Dunja
Ogden, Rebecca |
| Contribution by:
| Fehimović, Dunja
Ogden, Rebecca
Aronczyk, Melissa
Cerda Pereira, Andrea Paz
Ginger, Andrew
Carrillo, Paula Gómez
Jiménez-Martínez, César
Levinson, Brett
Lossio Chávez, Félix
Taylor, Claire |
| Foreword by:
| Aronczyk, Melissa |
| ISBN: | 978-1-4985-6827-2 |
| Publication Date: | Feb 2018 |
| Publisher: | Lexington Books/Fortress Academic
|
| Book Format: | Hardback |
| List Price: | USD $117.00 |
Book Description:
|
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"-from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"-from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.