Branding: Understanding the Force Behind Branding Techniques for Social Media |
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Author:
| Growell, Isaac |
ISBN: | 979-8-5473-8293-2 |
Publication Date: | Jul 2021 |
Publisher: | Independently Published
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Book Format: | Paperback |
List Price: | USD $13.99 |
Book Description:
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Branding actually begins in the 1500s, but major shifts took place in the 19th and 20th centuries. Through decades of experimentation and technological advancements, brands have learned how to break through the clutter and capture the attention of their customers, turning indifferent consumers into brand enthusiasts. Learning this fascinating backstory is a vital step in developing your own brand. This book is an exploration of how brands evolve in time and space. Drawing on...
More Description
Branding actually begins in the 1500s, but major shifts took place in the 19th and 20th centuries. Through decades of experimentation and technological advancements, brands have learned how to break through the clutter and capture the attention of their customers, turning indifferent consumers into brand enthusiasts. Learning this fascinating backstory is a vital step in developing your own brand.
This book is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, this is your new textbook on brand theory.